When flavour fatigue sets in, turn to this NSF-certified, just-sweet-enough powder. It's extremely light and fluffy, so it blends into milk or water easily. Which means it's easy to dump in more than one scoop. Unfortunately, your body won't do much with anything more than 30 grams of protein in one sitting—and this stuff has 24 grams per scoop.
What keeps it going strong, even to this day, is that the integrity of the ingredients and process remains hardly changed. In other words, most Belgian Chocolate is made in small, local chocolate shops, using high quality ingredients, with recipes that haven't changed much in more than 100 years.